Sep 4

One follow-up piece that I want to write when I have time will be something along the lines of “Why Not the Cloud?” in which I’ll look at some of the inhibitors to moving computing into the network.

Two of these deal with so-called “cloud computing”–the idea that software will increasingly run in the network. These were originally planned as a single paper, but for structural and length reasons, I decided to break out the definitional piece, “Defining Cloud Computing.” To tell the truth, I don’t typically find formal taxonomies and categorizations especially interesting, but I thought it useful in this case to be clear about the topic under discussion.

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When my posting frequency drops a bit, the usual reason is that I’m flying here and yon and otherwise occupied with goings-on at some conference, meeting, or client engagement. The situation in January was a bit different. For the first time in a while, I had some decent blocks of uncommitted time. And I put those to use fleshing out and writing some longer research notes that had been sitting on the to-do list for way too long.

The main research note, “The Cloud vs. Open Source,” focuses on the relevancy of open source in a cloud computing world–and, especially, whether other types of protections and rights may not be more important than the right to view, modify, and redistribute source code. Tim O’Reilly has written and spoken on this topic.

These three Illuminata research notes are all available as free samples.

Finally, “The Future of the Operating System” looks at how changes in the way that we operate computers and deploy applications is starting to change how we view the operating system, a technology construct that, in important ways, hasn’t really changed for decades. Server virtualization is the big driving force behind change here. However, virtualization is hardly unrelated to cloud computing–both through services like Amazon EC2 and, more conceptually, in the fact that virtualization is all about masking lower-level details from users.

At the just-concluded Sun Analyst Summit, I also had the opportunity to broach this topic with Simon Phipps, Sun’s Open Source Officer. An interesting perspective that he added is that we’re really talking about two different kinds of rights. One is essentially individual–the right for me to decide who can access what “data” that I “own” (whatever those terms mean exactly) and to transfer my data from one place to another. However, there’s also the idea of what I’ll call community or collective rights–the idea of reciprocal obligations associated with providing application programming interfaces and access.

Sep 4

“Paid click data released from ComScore is a positive read-through for Google’s second quarter,” Schachter said in his report. Shares of Google were up 2.91 percent in late morning trading to $584.80 a share.

Google’s U.S. paid click-through rate posted a strong performance in the month of April, while Yahoo and Microsoft gave up ground, according to figures released late Wednesday by ComScore.

Yahoo, meanwhile, saw a year-over-year decline of 4 percent and Microsoft’s MSN saw a drop of 9 percent.

“With fewer advertisements and more paid clicks, it appears that Google’s advertising relevancy initiative is beginning to work,” analysts Clay and Fred Moran of the Stanford Group stated in their research report.

Meanwhile, Google’s coverage rate, which takes into account the percentage of search pages delivered with at least one paid ad on them, fell to 44.1 percent in April, compared with 45.5 percent in March.

And on the click-through rate, which takes the total number of searches divided by the sponsored clicks, Google’s rate fell slightly in April to 10.5 percent, compared with 10.9 percent in the previous month. Yahoo posted a 12.5 percent click-through rate for April, verses 13.2 percent a month earlier. Microsoft, however, noticed a slight increase to 10.3 percent in April, compared with 10.2 percent, in the previous month.

Google and Microsoft, however, both posted double-digit increases in Web search queries. Google posted a 33 percent year-over-year increase in April, while Microsoft’s MSN climbed 22 percent, compared with the previous year.

The coverage rate for Yahoo also fell in April to 69.4 percent from 70 percent in March, while Microsoft’s MSN dropped to 63.8 percent in April from 65.5 percent.

Google’s paid click-through rate climbed 20 percent in April, compared with year ago figures, marking its best performance since November, according to a research note by Ben Schachter, a UBS analyst.

Google’s relevancy initiative aims to reduce the number of advertisements that appear on the right side of its search results, yet make the advertisements that it does carry target the desired audience with greater accuracy. As a result, Google hopes to charge a higher cost per click.

In sizing up Yahoo, the Stanford Group stated: “Overall, there was nothing to get excited about for Yahoo…Queries also fell on a year-over-year basis, down 3 percent, suggesting that any initial year boost from Panama (has) tapered off as the company continues to struggle to maintain share in the market place.”

Aug 30

This brings ContextWeb’s total equity investment to $54 million.

The round was led by Investor Growth Capital, with participation from all existing investors: DFJ, DFJ Gotham Ventures, Updata Partners, DFJ New England, and Gold Hill Capital.

If there was any doubt that online advertising was cooling down, this news might make you think twice.

ContextWeb, a contextual advertising firm and operator of the ADSDAQ Exchange, has closed a $26 million Series D funding round, the company said Tuesday.

The funding will be used to grow the ADSDAQ Exchange, which offers a way for advertisers and publishers to buy and sell ad inventory, the company said.

Aug 29

With it, people can play videos and music and view photos on a PC. In addition, it can connect to Web sites including Google’s YouTube for video and Google’s Picasa for photos.

The Google Media Server gadget can send audio and video from a Windows PC to another device.

The Google Media Server is a gadget that works on the Google Desktop software. It sends the data to other devices over a Universal Plug-and-Play connection such as a
Sony PlayStation 3, according to the Google Desktop blog.

Google has released a software module that can turn Windows PCs into devices that streams media files to other devices.

(Credit:
Google)

Aug 24

The certified rich-media agencies that can supply ads to the network are Eyeblaster, EyeWonder, Interpolls, PointRoll, Unicast, and Google’s own DoubleClick Rich Media. The certified ad-servers are DoubleClick and Mediaplex.

“This will empower advertisers to work with approved third parties to serve and track display ads, including rich-media ads, across the Google content network through AdWords, giving them more options, flexibility and control over their campaigns,” Rajas Moonka, senior business product manager, said Monday on Google’s corporate blog.

Google will open its ad network so certified partners can serve advertisements and track ad data–a move designed to make it easier for advertisers to run campaigns across multiple companies’ networks.

The network had been closed, waiting for Google to build a mechanism to review ad compliance with Google standards. There are only a handful of partners in the program now, but Google will add more as they become certified, the company said.

Aug 23

Updated 11:10 a.m. PST Thursday May 8 with information that laptops were located

News of the missing laptops first surfaced in late March in an anonymous post on the Dead Men Working blog written by foreign service officers.

Hundreds of laptops used by the U.S. Department of State that were missing have been located, according to a report in the Congressional Quarterly.

Given the sensitive and often secret nature of data the State Department workers deal with, officials had been bracing for repercussions like congressional hearings, according to CQ. That’s what happened when a Veterans Administration official had a laptop stolen in 2006, IRS laptops went missing in 2001, and a State Department laptop containing the names of foreign agents working for the U.S. government was stolen in 1999.

Auditors found that the State Department had lost track of about $30 million worth of equipment, most of it laptops, the initial Congressional Quarterly report says.

Aug 23

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Ah, Russia in springtime. In this latest installment of The Register’s Open Season, we take on the Russian Microsoft mafia (”Get rich by giving me your money”), ask questions of Sun’s open-source strategy, dither in cloud computing, and ponder Hans Reiser’s trial.

Aug 23

From the summary:

The scientific journal Environmental Science and Technology published results of a study that measured the level of heavy metals in Guiyu, China, a village heavily involved in processing discarded electronic products like PCs.

(Credit:
Greenpeace)

Ultimately, shipping e-waste overseas may be no bargain even for the developed world. In 2006, Jeffrey Weidenhamer, a chemist at Ashland University in Ohio, bought some cheap, Chinese-made jewelry at a local dollar store for his class to analyze. That the jewelry contained high amounts of lead was distressing, but hardly a surprise; Chinese-made leaded jewelry is all too commonly marketed in the U.S. More revealing were the amounts of copper and tin alloyed with the lead.

Levels at the schoolyard and food market showed that public places were adversely impacted. Risk assessment predicted that Pb (lead) and Cu (copper) originating from circuit board recycling have the potential to pose serious health risks to workers and local residents of Guiyu, especially children, and warrants an urgent investigation into heavy metal related health impacts. The potential environmental and human health consequences due to uncontrolled e-waste recycling in Guiyu serves as a case study for other countries involved in similar crude recycling activities.

A child in Guiyu, China where a high volume of electronic waste is processed.

Seeing the photos of workers burning cables and circuit boards, releasing neurotoxins, is a frightening sight. The National Geographic article finishes with the conclusion that exporting electronic waste to developing countries like China results in contaminated products exported back to richer countries.

Researchers measured the levels of heavy metals that are released by people using “crude” processing techniques of electronic circuit boards.

A new study highlights the toll that electronic waste is taking on the people and places where large-scale recycling is done.

The New York Times expands on the findings a bit in this story: “Recycling That Harms the Environment and People.”

For a more graphic look at how e-waste is adversely affecting people and environments in China and Africa, I suggest this National Geographic feature, “High-Tech Trash,” which ran earlier this year.

“The U.S. right now is shipping large quantities of leaded materials to China, and China is the world’s major manufacturing center,” Weidenhamer says. “It’s not all that surprising things are coming full circle and now we’re getting contaminated products back.” In a global economy, out of sight will not stay out of mind for long.

For some photos from Guiyu, see this CNET News.com gallery from 2005: “Photos: E-waste in a Chinese scrapyard.” That Chinese village is not alone, however; see also “Photos: E-waste piles up in Nigeria,” and other previous coverage on the subject.

Aug 23

This facility has a lot of history. First opened in 1805 by Charles Burks, the distillery later became the property of the Samuels family. For decades, the family produced T.W. Samuels whiskey. In 1953, a grandson who felt that the liquor was too harsh began producing his own bourbon here.

(Credit:
Daniel Terdiman/CNET News.com)

The alcoholic vapor rises further up through the chamber and gets trapped at the top. Then, it is drained out and sent to a pair of copper tanks, where it is distilled again, producing a clear liquid that’s 65 percent alcohol.

Once the bourbon is put in the barrels, where it will age for between five and eight years, depending on the batch, it begins the long, slow blending with the sugars from the wood, creating along the way the flavor and color that bourbon lovers know so well.

A sign outside the Maker’s Mark distillery explains its history, which dates back to 1805.

After five years and nine months in the barrels, the bourbon is tested for the first time to see if it has matured. Some batches will be ready at this point, while others will need additional time before being ready.

Please stay tuned to the rest of Road Trip 2008, both on this blog and on my Twitter feed and on my Qik channel.

The countless gallons of mash left behind after this process are collected and sent to nearby cattle farms, where the mixture is given to cows as feed.

Lucky for me–and you–we still had one opportunity to see this happen.

All told, there are about 220,000 barrels being stored at any given time, but each day–except Sundays–many of those barrels are being opened and their contents are being poured into bottles.

The grain mixture is put through what is called a roller mill, which gently crushes it into a powder form. The powder is then put into a nearby mash tub and blended with water drawn from Maker’s Mark’s own 10-acre spring-fed limestone lake.

And that was in the gift shop where, if you buy a bottle of the booze, you can do the hand-dipping yourself.

The distillery building at the Maker’s Mark headquarters in Loretto, Ky.

These barrels, which are produced by a local company called the Kentucky Cooperage, are flash-burned inside for 40 seconds before being delivered to Maker’s Mark. That’s because the charring process brings out the natural sugars from the wood, caramelizing them.

Loretto, about a 90-minute drive south of Louisville, is home to the Maker’s Mark distillery, a fully functioning facility that turns out thousands of bottles of the booze each day.

“That’s why happy cows don’t come from California,” Nicole joked. “They come from Kentucky.”

(Credit:
Daniel Terdiman/CNET News.com)

Finally, a second layer of sweet mash is added, and then the whole thing is left to sit and ferment in the tub, which is more than 100 years old and is 12 feet wide and 12 feet deep, for four days.

I couldn’t resist, even though I’m not much of a bourbon drinker myself. The recipients of this booty know who they are. Let’s all hope I can get the bottles back home successfully. Otherwise, I’ll be carting 120-proof pants away from the airport.

(Credit:
Daniel Terdiman/CNET News.com)

All told, each fermenting tub produced 9,300 gallons of mash, which in turn are used to make up to 4,800 bottles of Maker’s Mark.

In the mash tub, the mixture is cooked down over three and a half hours, producing a sweet mash that is then pumped into one of a series of fermenting tubs in the adjacent room.

(Credit:
Daniel Terdiman/CNET News.com)

Unfortunately for me, I visited the distillery on a Sunday, meaning I didn’t get a chance to watch the bottling happen. Instead, they treat the unlucky folks to a video of the bottling process. Perhaps the most disappointing part of this is not being able to see the signature move that distinguishes Maker’s Mark, at least from a marketing perspective, from other bourbons: The hand-dipping of each bottle into vats of hot red wax, a step that applies a unique wax seal to each bottle.

On average, the process takes about six years, but some batches take up to eight.

The point of this process is that it processes the sugars in the mash, and it is the sugars which produce the element of the liquor that everyone really cares about, the alcohol.

Making Maker’s Mark bourbon starts with a mixture of grains: 70 percent locally grown corn, 16 percent red winter wheat, and 14 percent malted barley.

LORETTO, Ky.–If you’re the kind of person who likes to partake in the occasional glass of bourbon, this tiny town might just be your kind of heaven.

At the Maker’s Mark distillery in Loretto, Ky., there are six of these fermenting tubs. Each can produce 4,800 bottles worth of bourbon every four days.

As part of Road Trip 2008 on Sunday, after driving to Loretto along a series of lush green roads dotted with horse farms, charming houses, and plenty of wide-open space, I found myself signing up for a tour of the distillery, eager to see how the golden-brown liquor is made.

(Credit:
Daniel Terdiman/CNET News.com)

At this point, the clear liquid from the copper tanks is put in barrels for a long aging process.

Maker’s Mark maintains 22 warehouses. Each stores dozens of barrels of aging bourbon.

After several steps in the distilling process–grinding three kinds of grain, mixing the powder with water, fermenting the resulting mash and then steam cooking the mash to create alcohol–the 120-proof liquid emerges in these copper tanks.

There, distillers take a starter sour mash culled from a previous batch–this allows Makers’ Mark bourbon to be classified as a sour mash whiskey–and blend it here with the sweet mash that has come out of the mash tub in the next room over. The fermenting tub is filled two-thirds deep with the sweet mash, to which 150 gallons of yeast made daily at the distillery from a five-generation-old family strand is added.

All of the warehouses, plus the distillery and the bottling plant, are a dark gray color. The idea is that by making the buildings dark, it warms them, speeding up the aging process. This is a method employed by some other bourbon distillers as well.

But no matter who’s making the booze, this is the world’s oldest continually operating distillery, according to my tour guide, Nicole.

After four days, there are 9,300 gallons of sour mash in each of the tubs, and the next step is to take the mash and filter it through a contraption that steams it, allowing the alcohol to rise up through a series of plates, where it cooks, separating the alcohol.

All of this is done in one of 22 of the company’s warehouses, either here at the distillery, in town nearby, or in another town not far away. The idea is to ensure that even if one warehouse is destroyed in any kind of accident or disaster, the entire supply isn’t destroyed along with it.

Aug 23

It could also mean, as Farmer pointed out, less chatter taking place in an open forum as application creators grow more concerned about the effect of competition in the packed developer space.

Or perhaps, he suggests, small-time developers might be disillusioned. Facebook, in an effort to curb spam, has instituted new regulations that some developers find controversial. Then there’s the presence of big application companies like Slide and RockYou, which dominate the rankings of the most popular Facebook applications and have valuations in the hundreds of millions. Not only do they dwarf smaller developers, but they also snap up programmer talent that might otherwise be independent.

Farmer’s research confirmed his speculation: activity in the Facebook developer forum, from posts per day to highly active users, had fallen notably from January to April. In other words, that likely means there’s less activity on the part of independent developers hoping to tap into Facebook’s massive audience.

All gold rushes must come to an end, and according to one new report, Facebook’s developer platform is no exception.

“Networks like Zynga and Social Gaming Network have cropped up in the last few months and have made it their business to consolidate the game space on Facebook, probably the only real vertical that has found success on the platform,” Farmer wrote. “Bigger companies like Slide and RockYou have been actively recruiting from the Facebook developer pool all along, too.”

Facebook developer Jesse Farmer, creator of developer analytics service Adonomics, did an extensive amount of number-crunching after coming to an odd observation earlier this year: “Something is wrong in the Facebook developer community,” Farmer wrote in a blog post Tuesday. “Starting in March I began noticing that the level of activity in the Facebook developers forum was dropping sharply.”

One possible reason, Farmer wrote, is the fact that Facebook isn’t the only hub for social-network application developers anymore. Google kickstarted the OpenSocial standard last year, and Bebo, newly acquired by AOL, is currently the only social network that supports both Facebook and OpenSocial applications.

Is the Facebook platform doomed? Hardly. But if Farmer’s research is accurate, it’s a sign that the initial frenzy is finally quieting–it’s been a year, after all.

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